About Us
betNOW is the brand name of Open Vantage Limited which is a private limited company, incorporated on October 24th 2005, under the laws of England and Wales, company number 05600602, at the registered company address 1-4 King Street, Covent Garden, London, WC2E 8HH, England.
betNOW aims to be the UK's favourite mobile betting service, by providing innovative and entertaining ways for people to bet responsibly from their mobile phone.
Open Vantage Limited holds a Combined Remote Operating Licence number 000-002314-R-103502-001 issued by the Gambling Commission under Part 5 of the Gambling Act 2005. betNOW has received approval from PhonepayPlus to operate this service using the UK mobile networks.