betNOW Text Rules

1. OFFERING

A bet-offer text is in the form:

Event Name
Event Time
Market Name
To bet £n.nn (Funding Source) reply a,b,c...
a)Option1(returns £n.nn)
b)Option2(£n.nn)
c)Option3(£n.nn)
...
n) OptionZ(£z.zz)
Balance: £x.xx
18+ T&Cs apply
betNOW.co.uk

An example bet-offer text is in the form:

Newmarket
10 Jul
16:55 [14 runners]
To bet £3.00 (phone bill) reply a,b,c...
a)Northern Dare(returns £7.60)
b)Sundae(£13.48)
c)Kay Two(£23.90)
...
f)luscivious(£39.20)
Balance: £49.04
18+ T&Cs apply
betNOW.co.uk

By responding to the bet-offer text you confirm that you are over 18, you are in a geography where using this service is legal and you accept the terms and conditions (betnow.co.uk).
You understand that the monies shown associated with each bet-option in the offer-text are total returns containing both the stake and the winnings.
You also accept that you are responding to the selections offered in the latest bet-offer text message sent by betNOW. For the avoidance of doubt, only one bet-offer is ever current for any customer, and that is the most recent one offered. You cannot respond to any previous offer.
By responding to a bet-offer text with a text reply starting with an 'A', 'B' or 'C' (up to 'Z') selection, you accept that you have understood which bet you are placing and have understood the potential return; should you win.
You understand that including a numeric value in the reply after the selection will increase the stake from the default (£3.00) to the value in the text. You understand if a value is specificed less than the default minimum (£3) no bet will be placed. You understand if a value is specified greater than the total available betNOW balance, that a default £3 bet will be placed. You understand that if you have less than £3 in your betNOW balance then a £3 bet will be charged to your phone bill (regardless of any numberic value included in the response.
Your bet will only be accepted if you have responded to the bet-offer text in a reasonable time. betNOW reserve the right to vary the associated time-out period, however this is currently set to 30 minutes. Responses received after this time will not be accepted and an alternative bet offer returned.
It is your responsibility to check that the selection with which you reply represents the bet you have chosen. You will receive a text message confirming your selection. betNOW are not liable for any errors. betNOW will not refund any misplaced bets.
betNOW text messages are restricted to 160 characters or 306 characters long. On very rare occasions, it may be necessary to truncate the message to ensure the clarity of the options and message being offered. If this is the case, the last two characters of the text will be '..'. If this is the case, you agree to the standard terms and conditions and you fully understand the options on offer.
On rare occasions, mobile phone networks fail to deliver text messages to their intended destinations or they may arrive in the 'wrong' order. betNOW do no accept responsibility for such network delays.
You understand that repeatedly replying to the latest bet offer with a text starting with a valid selection (A,B,C...) will place multiple bets.
You understand that a bet has been provisionally accepted by the betNOW service only when a confirmation text is received. This will specify the amount bet and the market on which the bet has been placed. The customer, having sent in his/her option (a, b or c etc. and/or followed by an amount), is specifically not considered completion of this transaction. Even after the confirmation has been received, it is possible for network issues to require betNOW to reverse the transaction. If this is the case betNOW will endeavour to inform the customer with a text confirming the reversal.
All soccer scores displayed within the bet-offer text are represented as Home team then Away team as per the universally accepted standard. For example, if Chelsea are playing Bolton at home and you request a bet on the 'correct score' market; such as Bolton 2 0 (interpreted as Bolton to win 2-0), the bet-offer text will display the bet-offer as follows:

Chelsea v Bolton
Event Date & Dime
Correct Score
To bet £3 (account) reply a,b,c...
a)0-2(returns £15.19)
 …

2. CHARGES

betNOW provides an automated facility for the placement of bets with the Counterparty. betNOW takes a charge for this service from the stake. This charge varies but necessarily includes the charges from the Counterparty and from your mobile network operator. As these charges vary, dependent upon payment method (PSMS or Account), then betNOW is able to vary the amount of the stake and thereby; the total returns. By accepting the bet, you understand that charges apply and that the returns you are offered may be different from another customer using a different payment method.
betNOW are charged by your mobile network operator for the text messages you are sent. The cost of these text messages is usually accounted for in the charges levied for facilitating the bet. However, if a user makes excessive use of the bet-offer text (for example, using the service as an 'information service' to simply poll for the odds without ever placing a bet), then betNOW reserve the right to charge for sending text messages to a customer or to bar customers from using the service.
You understand that your standard mobile network operator charges apply for text messages you send to betNOW.
betNOW will charge your bet to whichever payment option you have selected in the following order of precedence:
1. Your betNOW account if you have sufficient funds to cover the bet including any funds deposited from Debit or Credit Cards.
2. Your selected LUUP funding source if you are registered with LUUP. (A minimum of £10 will be drawn from LUUP into your betNOW account).
3. Your accumulated winnings account if you do not have a betNOW account and you have sufficient funds in your winnings account to cover the value of the bet.
4. PSMS.
If you have a LUUP account, the minimum the service will 'draw down' from that funding source is £10. Therefore, if you place a bet from this source, for less than £10, the balance of £10, less the stake, will be placed in your betNOW account.

3. REVERSALS

On rare occasions, we may accept a payment from your preferred payment mechanism (your phone bill via PSMS, your betNOW account or LUUP) and then fail to place the bet with the Counterparty. If this is the case we will credit your winnings account or your betNOW account (if you have one) with the value of your initial bet and inform you of the failure.
Very occasionally corrections are made to markets after settlement by the Counterparty. If this is the case betNOW may need to reverse settlement.

4. LIMITS

The betNOW service confirms to GamCare guidelines and promotes responsible betting. As betNOW is an entertainment, we have set the limits deliberately low to discourage excessive gambling.
betNOW reserve the right to vary the limits associated with the service at our discretion and without prior notice.
Current limits are as follows:
- PSMS single bet limit is £3.00
- PSMS daily spend bet limit is £30.00
- Account single bet limit is £99.99
- Account daily spend limit is £500.00
- Account calendar month spend limit is £1,000.00

5. MARKET AVAILABILITY

From time to time an individual Market will be suspended. This often happens in play because events occur (such as a goal being scored) that radically alter the odds on offer. Suspending the market reduces the chances of customers placing bets on runners that are no longer valid (for example, betting on exact score 0-0 in soccer, when a goal has just been scored). However, on very rare occasions it is possible for betNOW to accept a bet on an 'impossible' outcome if the counterparty is still accepting the bet. betNOW accept no liability for any notional losses incurred in this case.
It is entirely at betNOW's discretion when to make particular markets available.
The time take to settle markets varies dependent upon the Counterparty. betNOW endeavours to settle as soon as possible after the Counterparty has settled their market.